Social Deviants is a thriving social marketing company that helps entrepreneurs and authors build online platforms that stand out, and stand-up for what they believe in, attract raving fans and loyal clients, and increase sales.


Hi. I’m Janet Wallace, the owner of Social Deviants. Previously I was a brand strategist for London-based, award-winning agency Michaelides & Bednash, working directly with clients such as Oxygen Women’s Television, Film4/Channel4 London and Elle magazine, to name a few.

I have had the pleasure of speaking to local and national groups about how in order to stand out in this very cluttered and noisy world, you must stand up for what you believe in, find your voice by using it and lead your dreams, not follow them.

I have had the pleasure of being an adjunct professor at Middle Tennessee State University where I lectured on Social Media for Authors, as well as being on faculty at Room to Write at Scarritt-Bennett Center.

I believe in doing what sounds crazy. I believe in the power of giving. Want to join me?

Inside my mind:

An avid (read: ravenous) reader of paranormal/fantasy young adult (YA) books, I read more than 145 between June 2011 and June 2012 (and that’s just when I started keeping count of my Kindle purchases). I grew so fond of the women writers creating gorgeous worlds, strong women protagonists and succulent storylines that helped me unwind after my busy days building my business, that I knew I wanted to meet them. Instead of traveling the world and knocking on doors, I did the next obvious thing — I created a writing/book convention.

Because I clearly didn’t have enough on my plate, I discovered UtopYA, a convention for female paranormal YA books and the readers who love them. It was a labor of love, and bringing it into the world on July 6-8, 2012 in Nashville, TN was one of the greatest adventures of my life.