About

Social Deviants is a thriving social marketing company that helps entrepreneurs and authors build online platforms that stand out, and stand-up for what they believe in, attract raving fans and loyal clients, and increase sales.


Janet WallaceHi. I’m Janet Wallace, the owner of Social Deviants. Previously I was a brand strategist for London-based, award-winning agency Michaelides & Bednash, working directly with clients such as Oxygen Women’s Television, Channel4 London and Elle magazine, to name a few.


I have had the pleasure of speaking to local and national groups about the power of the social economy and how to harness relationships for massive business growth.


I am a member of the American Marketing Association and Ladies Who Launch, an adjunct professor at Middle Tennessee State University where I lecture on Social Media for Authors, on faculty at Room to Write at Scarritt-Bennett Center, and a child sponsor through Children International. I hold a BA in Journalism from SMU, and currently live in Nashville with my husband, son, two shepherd-lab dogs, an American Curl cat, and a fish.
I believe in doing what sounds crazy. I believe in the power of giving. Want to join me?


Inside my mind:
An avid (read: ravenous) reader of paranormal/fantasy young adult (YA) books, I have read more than 75 just since June 27, 2011 (and that’s just when I started keeping count of my Kindle purchases). I grew so fond of the women writers creating gorgeous worlds, strong women protagonists and succulent storylines that helped me unwind after my busy days building my business, that I knew I wanted to meet them. Instead of traveling the world and knocking on doors, I did the next obvious thing — I created a writing/book convention.


Because I clearly didn’t have enough on my plate, I discovered UtopYA, a convention for female paranormal YA books and the readers who love them. It has been a labor of love, and I can not wait to bring it to the world, July 6-8, 2012 in Nashville, TN.