How Your Environment, Online and Off, Can Amplify or Hinder Your Business
February 3rd, 2012
Let’s cut to the chase — It’s time to declutter your life and business for peace of mind and better results….both online and off. I’m not talking about the ozone-lacking sky above your head. I’m not even talking just about the room in which you work. When I say environment I mean: your office your city the people you surround yourself with the thoughts you let into your head the information you feed your brain –both digitally, via print, television and otherwise All of these things affect your productivity, your creativity and your wallet. For real. Here are a few Read on…
Tags: changing patterns, declutter, inspiring office spaces, kicking bad habits, office environment, stress-free
Posted in Advice, social media |
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How Copywriters Can Make You More Money: An Interview with Lisa Rothstein
January 26th, 2012
WARNING: I am a convert when it comes to hiring a copywriter….and you know how zealous converts can be. I was so resistant for so long. I just didn’t think I needed one. I am a good writer. Not only is my degree in journalism, but I’ve been in the marketing and advertising industry myself for decades, so why would I hire someone to do what I can do and have done for others? Boy oh boy, were my eyes opened. In full disclosure, I am a client of Lisa Rothstein’s. This Madison Avenue copy diva gone rogue for the Read on…
Tags: ad copy, copywriting, madison ave
Posted in Advertising, brand, marketing, writing |
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Busting the Confidence Myths
January 11th, 2012
Like a lot of you, one of my goals this year was to work on my confidence. Some of my peers thought this was odd because they consider me to be a confident woman. And I am…in some areas of my life. However, I believe confidence is more than one’s overall state. A person can be a confident driver, copywriter, cook or accountant, but a complete wreck when it comes to speaking in public. Another can be confident in one-on-one situations, but nervous in crowds. So confidence isn’t just, “Oh that person is super confident.” It’s about building confidence in Read on…
Tags: how to build confidence, overcoming fear, speaking in public
Posted in Advice, Coaching, guru |
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