Archive for the ‘blogging’ Category
Guest Posts Part One: Setting Out the Welcome Mat on Your Blog

Thursday, March 29th, 2012

In today’s quick vlog, I share part one of a two part series on Guest Blogging. Part one is all about guests posts on your own blog.

I share the why, when and how to roll out the welcome mat on your own blog to guests. In addition, I discuss how to manage your blog’s voice, purpose, strategy, frequency, expectations and more in this video.

Have you had guests posts on your blog? How did it go? 

If you haven’t had guests posts before, is it something you’re considering in the future?

Let me know in the comments.

Tags: blogging for business, guest blog posts, guest blogging
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Success, Greatness and What’s Going to Matter in 2012: Expert Interview with Michelle Salater

Wednesday, December 14th, 2011

The universe has been kind enough to plop awesome people smack down in my path this year. One of those people is Michelle Salater. As CEO of Sūmèr, LLC, Salater has become known as THE blogging for business expert. She has doubled profits of her copywriting and marketing business every year for the past three years, and shows no signs of slowing down. In this fun interview, Salater shares the formula for her success, why she’s a war zone junky, the books and people who have had the biggest impact on her in 2011 and her theory on what’s going to matter to your business in 2012.

Below the video, there’s a free offer from Salater and Sūmèr, as well as the list of books she mentions in the interview. Let me know in the comments what you think about the interview.

For Social Deviants readers and fans, Salater is offering a complimentary audio download of Create Online Content That Sells and a free report in which you’ll learn 5 Secrets for Creating Web Copy That Will Increase Sales and Double Profits for Your Business.

The following is a list of the books mentioned in the interview. All but one are affiliate links. I highly suggest you read, then re-read these books to make the most of your life and your business.

You Too Can Be Prosperous

In the Zone

Good to Great by Jim Collins

Improving Performance: How to Manage White Space in the Organization Chart

Your Erroneous Zones by Wayne Dyer

201 Great Ideas for Your Small Business

Think Big & Kick Ass by Donald Trump

And here are the men who have had an impact on Salater over the years:

David Neagle

Brian Solis

Tags: best of 2011, blogging for business, branding, brian solis, copywriting, david neagle, expert interview, hedgehog concept, michelle salater, storytelling, written by sumer
Posted in Advice, blogging, brand, marketing | No Comments »

Balance Is Boring (Or Balance Schmalance)

Friday, December 9th, 2011

Business experts. Health and physical coaches and trainers. Spiritual gurus. They talk about finding balance in life, work, health, family, money, etc. But seriously, what does that even mean? Really, have you ever sat with the word “balance”?  Unless you’re the woman in the photo, balance is boring.

I’m a Libra, the sign of the scales, so I always thought that I was supposed to be balanced. I see both sides to every story, and I do weigh options, but if I can confess anything, it would be that I have spent the majority of my life trying to balance my scales. One has always been weighed down heavier than the other.

It wasn’t until recently that I realized what an illusion balance is. Balance just seems to be another word for perfectionism. We always strive for it, and when we achieve it, if ever, it’s short-lived.

I call bullshit. Wanna know why? Because your innate desire for more — money, education, personal growth, love, time, family, etc. — compels you to set goals in that one area of your life where you want expansion.

If I know anything, it’s that to achieve massive results and success in any of those areas, you must FOCUS. You get single-minded about your goal, and you go for it, which means, some of the other areas of your life will take a back seat during that time of laser-focused energy.

The thing to watch out for isn’t that you’ll get out of balance. It’s that you’ll only focus on this one area of your life…forever. That’s the danger.

What you seek is harmony, not balance. Admit to yourself that you do need to “go for it” right now in your career, your exercise routine, your motherhood or where ever your heart is. Talk with loved ones about the need, desire and purpose of focusing on that area so that every one is on same page. That way you’re planning for and taking care of the lack of you in other areas as a team. If everyone is in agreement, then the accord, the harmony can be found while you focus on the one certain area of your life.

Give yourself a timeline of this laser-focused work. Otherwise you fall into the trap of leaving the rest of your life unattended or attended to by those who you should respect as your equals, but who then unwittingly become your support, and only your support.

Balance is overrated. Harmony is what you seek.

Tags: social deviants
Posted in Advice, blogging, brand, Coaching | No Comments »