Archive for the ‘brand’ Category
SD Expert Interview: Personal Branding Expert, Christina Morassi

Monday, September 24th, 2012

Mad Scientist or Synergistic Career Alchemist? You decide in this fun and extremely informative interview with the vibrant Christina Morassi.

Christina has risen from being the unique “heartshot photographer” to a leader of women seeking to put all of their gifts together into their own unique Ecstatic Brand in record time. She has created a multi-six figure business in just a couple of years, and has had a blast doing it.

Watch the video to learn:

* how body and movement play a role in your business

* how to put an end to struggling to find your niche

* how to easily make money with a small list

* how social media played a role in Christina’s multi-six figure success

* how to live on brand with Transmission Marketing

* how Christina created her own Ecstatic Brand and how you can too!

[while my audio is on the loud side, Christina’s is a bit more subdued. Please adjust your audio accordingly]

Visit to find out about Christina’s free call series on how to create your own ecstatic brand.


Tags: business niche, list building, online marketing, personal branding
Posted in brand, entrepreneur, marketing | No Comments »

How Copywriters Can Make You More Money: An Interview with Lisa Rothstein

Thursday, January 26th, 2012

WARNING: I am a convert when it comes to hiring a copywriter….and you know how zealous converts can be. I was so resistant for so long. I just didn’t think I needed one. I am a good writer. Not only is my degree in journalism, but I’ve been in the marketing and advertising industry myself for decades, so why would I hire someone to do what I can do and have done for others?

Boy oh boy, were my eyes opened. In full disclosure, I am a client of Lisa Rothstein’s. This Madison Avenue copy diva gone rogue for the betterment of entrepreneurs everywhere showed me the light. It was another one of those V-8 moments when I was like “Of course I shouldn’t be performing surgery on myself.” Coaches, copywriters, dentists, personal trainers — they see things that you can not because they are able to step back and see the whole picture.

In this interview with Rothstein:

  • You will learn how copywriting for entrepreneurs is different than writing for the big brands on Madison Ave, as well as how they are similar.
  • You’ll discover the strategies necessary in seamlessly connecting the dots between your sales pages and your other marketing channels.
  • You’ll also hear how important it is to work with a copywriter in creating and maintaining your authentic voice on your websites, sales pages, solo mailers and much more.

A graduate of Brown University, Lisa Rothstein started her career as a copywriter at Young & Rubicam, and eventually became SVP/Associate Creative Director at Lintas NY and in Paris, where her clients included IBM, Hanes, Johnson & Johnson and Bacardi. Since 2004, she has worked with both corporate clients and creative entrepreneurs on refining and articulating their message.

Rothstein has graciously extended her “30-minutes on Madison Ave.” consultation to you. Head over here for your strategy session. Find out more about Lisa Rothstein at

Have you worked with a copywriter yet? If so, what was your experience like? If not, do you think you will or want to? Let me know in the comments.

Tags: ad copy, copywriting, madison ave
Posted in Advertising, brand, marketing, writing | No Comments »

Welcome Videos, Social Marketing and Why You Shouldn’t Follow Your Dreams

Wednesday, December 28th, 2011

The new and improved Social Deviants web site launched a few weeks ago. I worked with two teams of web designers and developers to create what I hope represents not only my vision for Social Deviants, but yours, as well. I wanted it to look great, of course, but I also wanted it to be a living, breathing expression of what I believe about what I do for a living and the kind of people I work with.

That’s why I agonized over the welcome video. Soooooo may web sites these days throw up a welcome video that’s lazy and ineffective, and really says absolutely nothing of value to the people who visit the site.

“Hi, I’m so-and-so. Thanks for visiting. To get your free report on X that will change your life and make you millions, sign up for my newsletter.”

I’m bored of seeing the same video with a different talking head on every forgettable home page. I have hundreds of free reports and MP3s that have done little to endear me to the person or company who own the site or add any value to my business.

That’s why I decided to do something a little different with my home page “welcome” video. I’m still a talking head, but I tellyou what I believe not only about social marketing, but about life, regret and why you shouldn’t follow your dreams. Quality service and products that are useful and valuable matter, but people today want to know what a company believes in. That’s even more crucial when there’s a personal brand behind the shingle.

If social media is about relationships, I want you to feel like you know at least something useful about how I think. If that strikes a chord with you, maybe you’ll dig deeper, get to know me and other social deviants on Facebook, Twitter, this blog and through my newsletter. Perhaps you will understand that what I can help you do online is bigger than your business. I help you take big ideas and turn them into big messages so that you can make a difference, make money and make your mark.

What do you believe? Make your own video and upload it to the Social Deviants Facebook page.  On Friday, December 30th, I’ll be picking one lucky person to receive a half-day intensive (via Skype). We’ll delve into your online strategy and get your 2012 brand, business and marketing on the track to EPIC. All I ask is that you keep them under three minutes, and please keep them PG-13 😉

Tags: branding videos, makreting videos, social marketingg, website video, welcome videos
Posted in brand, marketing, social media, Social Networks, Start-up/Entrepreneur | 1 Comment »