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Part 2 of 2: The What, When & Where of Facebook Events

Wednesday, August 31st, 2011

Last week I showed you How to Create a Facebook Event, and today I’m going to talk about What qualifies as an event you’d want to create on Facebook, When should you create the event (how far in advance), and Where you should promote it.

When Should You Create an Event in Facebook
For large in‐person or online multi‐day conferences, with multi‐person presenters, where you are charging for tickets/attendance, you should create the event a few months in advance, especially if you’re going to be doing traditional press push.

For smaller events where you’re not coordinating much and you won’t make or break the bank on ticket sales, a month or a few weeks out works fine. For weekly or monthly events, create them accordingly. Remember you can always send updates no matter how far in advance you have created the event, and you can post the URL of the event page multiple times in multiple locations.

What Qualifies as an Event (in terms of business):

  • Call Series
  • The Launch of a Program, Package, Book, Campaign, Product or Service
  • Conferences
  • Educational events – webinars, lectures
  • Speaking Engagements

What could you add?

Where Should You Promote Your Event:

  • On all other social media networks: LinkedIn, Twitter, your blog, etc.
  • In your newsletter/solo mailers
  • Personal Facebook profiles
  • Other people’s pages (with their permission)
  • In Groups
  • Forums
  • Live Events

Remind people often. I know that when I sign up for webinars, usually a month in advance I’ll get a reminder each week, then on the week of I may get anywhere from three to daily reminders, then I reminders day of an hour before, sometimes even 15 minutes prior to the webinar. It may sound like overkill, but remember that these days people can’t remember what they signed up for where, and you want to remind them, and also remind them why it’s so important that they attend and participate.

What do you think? Is it overkill to remind people that often? Let me know in the comments.

Tags: event marketing, internet marketing
Posted in Advice, Facebook, Facebook events, How to, marketing, Social Networks | No Comments »

Facebook Events Series: How to Create One

Wednesday, August 24th, 2011

I take for granted sometimes the social media knowledge I’ve acquired over the years. I was talking to someone the other day who has a Facebook personal profile and a business page, but didn’t realize that you could create events in Facebook, invite people, remind people and promote on multiple pages and profiles. She’d even been sent invitations to events and still hadn’t made the connection.

I forget that what is second nature to me now is still a new opportunity to another. And there’s nothing I love more than helping others discover new opportunities, new ways to spread their message and build their businesses using social media.

So, with that in mind, I’d like to show you not only how to create an Event in Facebook in this post, but I’ll share what qualifies as an event, when to create them, as well as where to promote them in an upcoming post.

How to Create an Event in Facebook:

There are a couple ways to start:

1. Go to http://www.facebook.com/events and click the Create an Event button

 

 

2. Go to your Facebook business page and click on Events in the left-hand menu under your picture.

If you click on Events from within your business page that makes your business the host of that event.

For purposes of this tutorial, I’ll use this example — of creating an event from within your business page.

 

 

 

 

 

 

So, you’ve clicked on Events under your profile banner. You will see this next if you have not created an event recently…or ever:

 

 

 

 

Click on “Create an Event.”

You will be taken here:

The rest of the steps should be fairly self-explanatory. Set your date, time, end time if there is one, Name of event, Location of event, Description of Event.

Add a nice photo, logo or other image to make your event look legit and enticing.

When you click on Select Guests: the pop-up window let’s you pick friends from your Personal Profile to invite, which is nice, but odd considering you’re creating it from your business page. Never fear, there is a way to let fans of your business page know. Hold tight.

You’ll see that you can decide whether or not to let the attendees be visible on the event page (recommended) and you can decide whether or not to let attendees comment on the event page (also recommended — you want that to post on their walls!).

Click “Create Event” button when you’re satisfied. You can always invite more people and edit the event after you have created it, but I highly recommend having your ducks in a row in terms of time, date, location and info before pulling the trigger. You don’t want to look unprofessional or unprepared.

After the event is created it will look something like this:

You can see that in the “Created By” section it links to my Social Deviants page, which is what you want so that the opportunity of increasing Likes to your page goes up.

Again, you can Select Guests to Invite After event creation by clicking the button beneath the event photo.

You’ll notice that there is an area where people can comment on the event because I left the settings so that non-admin folks could do so. This spreads the wealth.

 

 

 

[SIDE NOTE: If you have an an ongoing Event — say a weekly free call series like mine or a photography group that meets every month or something. There’s some good news. If someone has already said they are attending,  whenever you edit any of the content it will send them a notification in the upper left of the Facebook header under the globe]:

 

 

 

 

 

 

 

Back to the newly created event. Creating it from your business page gives you the opportunity to tell your fans about it:

Click the Button in the upper right that says “Update fans of (your page here).

You’ll be taken here:

I like that Facebook gives you the opportunity to craft a custom message and subject line to your fans.

 

 

 

 

 

 

 

You also get the opportunity to Target the update, which you might want to consider if it’s a ladies-only event or a location-based event that would be difficult for your fans in Japan to visit:

 

 

 

 

After you have clicked “Send,” your fans should get a message notification from Facebook.

And that is the How.

In an upcoming post, I’ll share the rest of the Facebook Events story — When should you create an event, Where should you promote it and What qualifies as an Event. Stay Tuned.

Did you find this tutorial helpful? Share in the comments.

 

 

 

 

 

 

 

 

 

 

 

Tags: event marketing, facebook events, Facebook marketing, social marketing
Posted in Advice, Facebook, Facebook events, How to, marketing, social media, Social Networks, Start-up/Entrepreneur, technology | 1 Comment »