Archive for the ‘foursquare’ Category
Friday, July 25th, 2014
You may or may not know this, but I am a social media pack rat. Yes, it’s part of my job to try out the new apps out there and find the ones that are best suited for business, the ones that make your lives better, easier and way more fun. But, I have been hoarding social media profiles for as long as I can remember. I’m fairly certain I still have a Friendster account floating around out there, truth be told.
However, I finally had enough with the “new” Foursquare, better known as the SWARM app. One of the several things that made Foursquare worthy originally, aside from the fun of “earning” badges, was the deals with retail and vendors out there who could get me a free or discounted cup o’ joe, as well as see who else was hanging out in the airport while I waited on my delayed flight.
This new SWARM app that they are pushing everyone who has Foursquare to use is not fulfilling its destiny (and I’m not really even sure what its app destiny is). It lets you know which of your friends are hanging out in the area, but that’s really it. I hear there are upgrades coming — the old “mayor” status will come back, etc., but I’m not seeing the value here.
While it’s great to see who is hanging out nearby, another feature I liked found in the original Foursquare app was the ability to meet NEW people, and exchange NEW ideas. It was a true networking app. SWARM seems to be a friend app to let you socialize with friends. The “check-in” feature has officially been dropped from the original Foursquare app and switched to SWARM, but the benefits of that have been left behind.
I resisted deleting the app because my fingers actually get twitchy and I start to sweat a little, but enough is enough. While Foursquare has fallen in significance recently anyway, I still found it useful as a way to connect. Alas, no more. I’ll check-in via Facebook and use other discovery apps for the rest.
Rest in peace, Foursquare.
Tuesday, May 24th, 2011
I’ll give you a hint… it’s NOISE.
Wanna cut through the clutter? Find out how in the video…or skip ahead and sign up for my FREE Coffee & Convo calls that begin this Monday morning. Yes, start your week off right and wrap your head around your social plan for the week.
So, will you join me? (more…)
Wednesday, April 7th, 2010
Several months ago, I was asked to moderate a panel at the MEIEA Conference for Advanced Social Media Strategy. It was a great opportunity and I was thrilled to be asked to moderate. The conference coordinator asked me to put the panel together as well, and frankly, that was the hardest part! None of the panelists were compensated for their time beyond admission to the rest of the conference so imagine my surprise when all of my top candidates for the panel agreed to sit on it. Here they are:
Fran Vincent – Retro Island Productions/MySpace for Musicians
Katherine Stimson – Bennett Law Office/Suman Entertainment Group/Farm to Market Music
Janet Hagan – Social Deviants/Naxos of America
Tony Grotticelli – TOGA Entertainment
Each panelist I invited has exceptional experience in social media marketing. Fran even wrote MySpace for Musicians, and the 2nd edition is about to go to print! (Highly recommend the book for anyone looking to get into MySpace – she even has medium-advanced HTML code and actually EXPLAINS what it means in lamens terms. I do own the 1st edition and have used it for many projects).
The questions I had for the panelists were all questions that Janet and I receive on a nearly daily basis. You have profiles – now what? What are the tools that you use to maximize your time spent online? What is the next big thing?
Now what? – Have a plan. Know why you’re on the networks. If your fans aren’t there, why are you wasting your time? If your fans are there and want to interact with you (as evidenced by their timid interaction on your profile), then how do you interact with them? Every company should have a marketing plan in place – social media is no different.
Helpful tools? – Tools I use to help streamline my social media initiatives are:
Twitter: Hootsuite | Posterous | Bit.ly | Ad.ly
Facebook: Hootsuite | Mashable has great articles on what applications to add to your facebook page that will not only enhance content you post, but will keep fans coming back
MySpace: MySpace for Musicians (disclaimer: I know Fran & bought the book!)
Discovery: Search.Twitter.com | Technorati | Google | BlogCatalog
Blogs: Google Analytics | IceRocket.com | Digg | Delicious | StumbleUpon | Technorati
NBT? – Location based applications! Enter Yelp, Hot Potato, and FourSquare. I personally am an avid FourSquare user, and there’s nothing better than checking into a location and getting the inside scoop on what to do and not do at that location. I’ve gotten some pretty great food recommendations that way!
Other companies are starting to use location based applications to enhance their incentive programs. Others are using them to shout out to their fans to increase brand awareness. Still others are incorporating them into a larger strategy where fans communicate to each other at live events over those platforms, and exchanging pictures, comments and experiences at the live event with everyone at a location. Use your creativity to tap into the potential of social media, especially location based apps as they are the future for at least the next year.