Archive for the ‘goals’ Category
Thursday, October 20th, 2011
When you are starting your business and you’re trying to pay the bills and get your name out there…but mainly trying to pay the bills, you feel you have to take anyone who wants to work with you.
That’s desperation…and it shows.
It shows in how you chase the calendar, and how you chase the phone calls, and how you chase the emails to try to close a sale.
When you decide to set standards and only work with those people who know the value of investing in themselves, who are committed to nothing short of excellence in their work and for their dreams, and who want to change the world with their gifts, you feel like you can move mountains.
That’s inspiration…and it shows.
It shows in what you post, in what you blog, in the conversations you engage in on and offline. You shine and lean back into the work…your purpose.
Notice how I didn’t say that everyone has to be the “ideal” client. “Ideal” can me misinterpreted as “perfect.” And, it’s a fact that you’ll learn more from high maintenance clients than you will from the ones who sprout daisies from their tush.
However, you do decide. You ultimately get to choose how you represent yourself, and you get to choose which clients you want to represent your world and your body of work.
I am lucky enough to have learned this lesson out of the gate. I hired a coach who taught me this immediately, and I listened to the coaching. It’s that simple.
I am attracting exactly the kinds of clients I dreamed about when I started this crazy adventure. I get to work with design and branding superstar, Michelle Ghilotti, body and business transformation coach, Amanda Moxley, best-selling author and all around bad ass, Jen Sincero. I get to help shape campaigns that I know are going to change the world, like Natalie Kling’s Eat & Grow Rich.
I seriously have to pinch myself sometimes when I think back to the days when I thought I’d have to take just any client because I needed the money. It isn’t true.
Go for the gold, and you’ll shine brighter yourself.
The 7 Habits of Highly Effective Social Media Campaigns: Powerful Lessons in Interpersonal Online Exchange
Tuesday, July 5th, 2011
I’ve been listening to the unabridged audiobook version of The 7 Habits of Highly Effective People read by the author himself, Stephen R. Covey. It’s a remarkable guidebook and collection of insights, stories, examples and anecdotes that really could “change your life.” It struck me as I was listening, though, that these same principles could and should be put into our online business and social media practices as in every fiber of our being.
With that in mind, here’s my take on the book and how I think you should approach your social media goals and interpersonal relationships:
Habit 1: Be Proactive
If you’re operating from the perspective of “Build a Facebook Page and they will come,” get that out of your noggin right now. Just remember that regardless of whether or not you take initiative online to build relationships, you are responsible for your own success or failure — not your followers, and not your employees. You must lead with your principles and find the right audience that is in alignment with them.
Habit 2: Begin With the End in Mind
Know what you want out of your online campaign. Is it increased number of followers? If so, how many? Be specific. Is it 10 new leads this month? Is it two new speaking engagements? Is it international expansion? Knowing exactly where you want to end up will help define the path to getting there.
Habit 3: Put First Things First
Plan, prioritize, and execute your day’s, your week’s and your month’s tasks based on importance rather than urgency. Evaluate where your efforts best exemplify the desired goals laid out in Habit 2. This will show you where you need to be spending the majority of your time and energy during the campaign and whether your tasks are valuable to you and others in accomplishing the end result.
Habit 4: Think “Win-Win”
Genuinely strive for mutually beneficial results for both you and your audience. Don’t get short-sighted by your short-term goals. Remember that understanding and respect for your audience, clients and customers will pay off in the long run way better than a short-term gain for yourself.
Habit 5: Seek First to Understand, Then to be Understood
Another way of saying this is, “Be interested…and you’ll be more interesting.” Learn to listen first before you broadcast online. Set up saved searches on Twitter, create Google alerts using keywords and phrases where you can answer a call for help, ask provocative questions on Facebook that try to get to the heart of an underlying pain point your audience might have.
Habit 6: Synergize
Combine the strengths of people with positive influence, not only within your organization, but online, as well. Encourage comments, thoughts, differing opinions. The idea is for all of us to get smarter, happier and more abundant together. Lead by example by being open to outside influence and by supporting teamwork internally and externally — encourage your followers to seek each other out…not just you…to help lift us all.
Habit 7: Sharpen the Saw
Balance, renew and re-evaluate your resources, your efforts, your goals and where you’re directing your energy often in order to maintain alignment of your mission, and to create sustainable and beneficial relationships and service.
Tags: 7 habits of highly effective people, online marketing, personal growth, social media campaigns, stephen covey
Posted in Advice, Coaching, Facebook, goals, marketing, social media, Social Networks, Twitter | No Comments »
Friday, June 3rd, 2011
Before you will attract the followers you want you must know what it means to be a good follower. Derek Sivers gave a three-minute TED talk on this very subject, which received a standing ovation, so if you haven’t watched the video or read the blog post about it, do it now. (more…)
Tags: attraction marketing, social deviants, social media coach, think and grow rich
Posted in Advice, Coaching, Facebook, goals, marketing, social media, Social Networks, Twitter, writing | 3 Comments »