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Social Media Superpowers

Monday, August 16th, 2010


I watched the movie “Kick Ass” the other night, and oddly, it got me thinking about social media (It’s a curse we in the business of sm live with. Be kind.) I came up with a list of how social media gives companies and individuals superpowers:

  1. Invisibility: When you monitor and listen to the cloud to find out who is talking about you and your competitors and what they are saying, you are enjoying the benefits of a cloaking ability. They can’t see you, but you’re sizing up who your audience is or could be, as well as finding out exactly what they need from your type of product or service. Invisibility helps you prepare and fill gaps.

  2. Empathy: The ability I hope you get from using the first ability. The reason you do all that looking and listening is to understand the audience and to empathize – you didn’t always posses superpowers after all. You were human first.

  3. Time Travel: Using tools like Hootsuite gives you the ability to use time to your advantage. You can schedule posts to Facebook, Twitter, your blog  to post in the future. You can go back in time and see respond to mentions and comments. You have the ability to manage teams of people who also have this same ability. Some might call it time management, but when you do this well, it feels like you do have a superpower, so call it time manipulation.

  4. Teleportation: With Foursquare all people see is where you are or have been, but not what you are doing in the space in between (unless you tell them), so it seems as if you are materializing and dematerializing all over the map. The benefit to it is in the telling them, though, to get the nest use of the service and socialization.

  5. Mental Projection: the ability to project one’s consciousness/emotions into the astral plane (or cyber space). Being able to sincerely convey your passion in 140 characters or a status message is definitely a super power — don’t underestimate what you have to share.

While Invulnerability isn’t on the above list, your response time to crisis should be at super human speed. The thing I’ve always liked about Batman, and the thing I like even more about Kick Ass (because they don’t have money) is that they don’t have superpowers –, just the drive, determination, belief and bravery to get out there and kick butt trying to do good.

So what superpowers did I miss?

Tags: Hit Girl, Hootsuite, Kick Ass, superpowers
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So a Maven, a Ninja and a Guru all walk into a bar…

Thursday, March 25th, 2010

We’ve all heard the thousands of terms used to describe social media “experts” – so what’s in a name? Here are 3 of the most popular terms and what they mean:

Maven (n.): “Maven” comes to us from the Hebrew, by way of Yiddish. In Hebrew, “mavin” means “he knows”. So a “maven” is someone in the know, a real expert, or maybe sometimes just a self-styled expert. – Sharon Ann
Typically – I reserve Maven for any woman who is a social media expert. This means she leads the way in developing new ways to do social, and stays on top of the new sites that are coming out.

Ninja (n.): a person who must assume many roles, navigate the darkness, and stay on the path of the true. – SocialMediaNinja.net

Ninjas are definitely new to the game. They’re more excited about new products and marketing ideas than either the Mavens or the Gurus. They also tend to be more prone to the work hard, play harder mentality! Additionally, they seem to be more about the “sneak attack;” surprising you when you least expect it. Definitely up and comers.

Guru (n.): an intellectual or spiritual guide or leader; any person who counsels or advises; mentor; a leader in a particular field – Dictionary.com

Gurus have been in the social media marketing game for 10+ years. They have the best understanding of what works and why. They also have a more traditional marketing mind-set.
What do you consider yourself? A maven, a ninja or a guru? Or perhaps I should introduce you to the term n00b?
Pictures from: Greg Verdino’s Blog, @SocialMediaNNJA, Wikipedia

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