Archive for the ‘Start-up/Entrepreneur’ Category
How You Do One Thing Is NOT How You Do Everything

Thursday, July 19th, 2012

sk8er girl by Roberta Tocco

You see it everywhere. You know the quote: “How you do one thing is how you do everything.” I call bullshit. I don’t write books the way I read them. You probably don’t cook or garden the way you clean house or nurture your spirituality or follow football.

Here’s a case in point. I am crap at an exercise routine. I’m crap at a blog writing routine. Does that mean that because I am not disciplining myself enough in those areas that I lack discipline in all areas — like say, parenting my child?

When I set my mind to something, I am full-f**king-throttle. Nothing can stop me. Nothing can distract me. I am so in the zone. My ideas are flowing like water off a duck’s ass. It’s ridiculous how blinders on, laser-focused, adrenaline-laced I can be.

I’m crap at those other things because I haven’t made them a priority…clearly. You can say that something is important, but you can truly tell when something is or isn’t. It falls through the cracks, down the list, shoved to the backburner. That doesn’t mean squat to how you treat everything.

Enough with the blanket statements. Enough with the excuses. If you want something bad enough, you make time for it. You do it. You do it so easily, blindly, passionately that it isn’t even a thing. It just is. It takes on a life of its own. So let it breathe.

So what one thing is pushing all that other stuff out of your vision? It’s probably that thing that consumes your desires, thoughts, actions. If it isn’t, then it probably should be.

Share in the comments.


Tags: business building, desire, discipline, life coaching
Posted in Advice, Coaching, entrepreneur, Start-up/Entrepreneur | No Comments »

The Fortune is in the Follow Up

Wednesday, April 11th, 2012

I love that Podcamp exists. When Chris Brogan and Christopher Penn birthed the unconference back in 2006, I doubt even those visionaries knew it would touch all four corners of the globe and still be going strong six years later.

This is my third time hosting a session at Podcamp. This year I’ll be heading a panel about the third largest social network, Pinterest, with friend and lawyer Stephen Zralek who knows a thing or 60 about internet, copyright and social media law. Joining us is the second most followed man on Pinterest, Daniel Bear Hunley, who, in addition to being a “southern gent” is the social media coordinator at Powell Creative in Nashville, TN.

In fact, I actually cut my “speaker” teeth at Podcamp in 2010. Since then, I’ve spoken at events and to organizations nationwide, so I owe a lot to the format for helping me gain confidence, leverage, community and clients.

One of the most important things to remember about conferences, conventions and events like Podcamp, is that the fortune is in the follow up. These are amazing opportunities to network. However, the last thing anyone really wants at a conference is to be sold to.

Jason Falls, who is actually in town Friday for social media conference Explore, always says…

“Don’t sell. Give people opportunities to buy.” 

this, but with biz cards

Now, I’m not saying that if someone comes up to you and is ready to buy your services and become your new bestie client that you shouldn’t run the credit card through your fancy Square app device and iPad. What I am saying is that you’re not there on a scavenger hunt to see who can collect the most business cards and then do nothing but make a castle out of them when you get back to your office.

Spend time with the people you exchange cards with. Find out what they do. Find out why they do it. Discover what’s coming up for them — a new launch, new partnership, an event, etc. Figure out if there is anything they are currently struggling with. Really listen. Chew on the information and take notes after you part ways so you can remember them. Then make sure you actually follow up with them. I can not tell you how many people I know who don’t do anything at all with new contacts they’ve made at events — not even an email.

I’ll say it again — the fortune is in the follow up. After Podcamp has closed the bar and turned out the lights, that’s when your work should really pick up steam. Reach out to those you met on the phone. Yes, I said on the freakin’ phone. This is your time to help. Perhaps your contact with them becomes nothing more than a new friendly relationship in the industry right now, but at some point down the line, one of you may need each other or may be able to refer someone.

I’ve gotten clients, conducted interviews for my blog, made referrals, and most importantly, enriched my business and my life by expanding my network through events like this. And you can do the same.

What other tips do you have for remembering and following up with people you meet at events? Let me know in the comments.

Tags: pcn12, podcampnashville, podcast, Social Media, unconference
Posted in Podcamp, social media, Start-up/Entrepreneur, technology | No Comments »

Welcome Videos, Social Marketing and Why You Shouldn’t Follow Your Dreams

Wednesday, December 28th, 2011

The new and improved Social Deviants web site launched a few weeks ago. I worked with two teams of web designers and developers to create what I hope represents not only my vision for Social Deviants, but yours, as well. I wanted it to look great, of course, but I also wanted it to be a living, breathing expression of what I believe about what I do for a living and the kind of people I work with.

That’s why I agonized over the welcome video. Soooooo may web sites these days throw up a welcome video that’s lazy and ineffective, and really says absolutely nothing of value to the people who visit the site.

“Hi, I’m so-and-so. Thanks for visiting. To get your free report on X that will change your life and make you millions, sign up for my newsletter.”

I’m bored of seeing the same video with a different talking head on every forgettable home page. I have hundreds of free reports and MP3s that have done little to endear me to the person or company who own the site or add any value to my business.

That’s why I decided to do something a little different with my home page “welcome” video. I’m still a talking head, but I tellyou what I believe not only about social marketing, but about life, regret and why you shouldn’t follow your dreams. Quality service and products that are useful and valuable matter, but people today want to know what a company believes in. That’s even more crucial when there’s a personal brand behind the shingle.

If social media is about relationships, I want you to feel like you know at least something useful about how I think. If that strikes a chord with you, maybe you’ll dig deeper, get to know me and other social deviants on Facebook, Twitter, this blog and through my newsletter. Perhaps you will understand that what I can help you do online is bigger than your business. I help you take big ideas and turn them into big messages so that you can make a difference, make money and make your mark.

What do you believe? Make your own video and upload it to the Social Deviants Facebook page.  On Friday, December 30th, I’ll be picking one lucky person to receive a half-day intensive (via Skype). We’ll delve into your online strategy and get your 2012 brand, business and marketing on the track to EPIC. All I ask is that you keep them under three minutes, and please keep them PG-13 😉

Tags: branding videos, makreting videos, social marketingg, website video, welcome videos
Posted in brand, marketing, social media, Social Networks, Start-up/Entrepreneur | 1 Comment »