How Copywriters Can Make You More Money: An Interview with Lisa Rothstein
WARNING: I am a convert when it comes to hiring a copywriter….and you know how zealous converts can be. I was so resistant for so long. I just didn’t think I needed one. I am a good writer. Not only is my degree in journalism, but I’ve been in the marketing and advertising industry myself for decades, so why would I hire someone to do what I can do and have done for others?
Boy oh boy, were my eyes opened. In full disclosure, I am a client of Lisa Rothstein’s. This Madison Avenue copy diva gone rogue for the betterment of entrepreneurs everywhere showed me the light. It was another one of those V-8 moments when I was like “Of course I shouldn’t be performing surgery on myself.” Coaches, copywriters, dentists, personal trainers — they see things that you can not because they are able to step back and see the whole picture.
In this interview with Rothstein:
- You will learn how copywriting for entrepreneurs is different than writing for the big brands on Madison Ave, as well as how they are similar.
- You’ll discover the strategies necessary in seamlessly connecting the dots between your sales pages and your other marketing channels.
- You’ll also hear how important it is to work with a copywriter in creating and maintaining your authentic voice on your websites, sales pages, solo mailers and much more.
A graduate of Brown University, Lisa Rothstein started her career as a copywriter at Young & Rubicam, and eventually became SVP/Associate Creative Director at Lintas NY and in Paris, where her clients included IBM, Hanes, Johnson & Johnson and Bacardi. Since 2004, she has worked with both corporate clients and creative entrepreneurs on refining and articulating their message.
Rothstein has graciously extended her “30-minutes on Madison Ave.” consultation to you. Head over here for your strategy session. Find out more about Lisa Rothstein at www.LisaRothstein.com
Have you worked with a copywriter yet? If so, what was your experience like? If not, do you think you will or want to? Let me know in the comments.
This entry was posted on Thursday, January 26th, 2012 at 4:15 pm and is filed under Advertising, brand, marketing, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.