How Copywriters Can Make You More Money: An Interview with Lisa Rothstein

WARNING: I am a convert when it comes to hiring a copywriter….and you know how zealous converts can be. I was so resistant for so long. I just didn’t think I needed one. I am a good writer. Not only is my degree in journalism, but I’ve been in the marketing and advertising industry myself for decades, so why would I hire someone to do what I can do and have done for others?

Boy oh boy, were my eyes opened. In full disclosure, I am a client of Lisa Rothstein’s. This Madison Avenue copy diva gone rogue for the betterment of entrepreneurs everywhere showed me the light. It was another one of those V-8 moments when I was like “Of course I shouldn’t be performing surgery on myself.” Coaches, copywriters, dentists, personal trainers — they see things that you can not because they are able to step back and see the whole picture.

In this interview with Rothstein:

  • You will learn how copywriting for entrepreneurs is different than writing for the big brands on Madison Ave, as well as how they are similar.
  • You’ll discover the strategies necessary in seamlessly connecting the dots between your sales pages and your other marketing channels.
  • You’ll also hear how important it is to work with a copywriter in creating and maintaining your authentic voice on your websites, sales pages, solo mailers and much more.

A graduate of Brown University, Lisa Rothstein started her career as a copywriter at Young & Rubicam, and eventually became SVP/Associate Creative Director at Lintas NY and in Paris, where her clients included IBM, Hanes, Johnson & Johnson and Bacardi. Since 2004, she has worked with both corporate clients and creative entrepreneurs on refining and articulating their message.

Rothstein has graciously extended her “30-minutes on Madison Ave.” consultation to you. Head over here for your strategy session. Find out more about Lisa Rothstein at www.LisaRothstein.com

Have you worked with a copywriter yet? If so, what was your experience like? If not, do you think you will or want to? Let me know in the comments.

Tags: ad copy, copywriting, madison ave

This entry was posted on Thursday, January 26th, 2012 at 4:15 pm and is filed under Advertising, brand, marketing, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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