Six Steps To Make Your Desire For Followers A Reality
Before you will attract the followers you want you must know what it means to be a good follower. Derek Sivers gave a three-minute TED talk on this very subject, which received a standing ovation, so if you haven’t watched the video or read the blog post about it, do it now.
Right? How amazing is that? Might seem obvious to say that without followers, there are no leaders, but it’s true. It is your followers who make you the leader, not the other way around.
Now, in order to amass the kind of followers you want, in the numbers you want, I’m going to pull some lessons from “Think and Grow Rich” (Amazon affiliate link) except my spin is more like “Think and Grow Followers.”
Here are the six definitive steps:
1. Fix in your mind the exact amount of followers you desire. This is different for everyone. While one can change the world with 12 disciples, others need 50,000 in order to have social proof for the publishing houses. Be definite about the number.
2. Determine exactly what you will give in return for the number of followers you desire. For Scott Stratten of UnMarketing (Amazon aff link) fame, he dedicated the entire month of January 2009 to tweeting. He gave time, energy and authenticity. He sold nothing. What will you give? An iPad 2? A trip? Free consultations?
3. Establish a definite date by which you intend to have these followers. BUT please be reasonable. Take into account how many followers you can amass in a month. You don’t need to be conservative because you’ll be putting a lot of energy into this, and certainly once the ball gets rolling it’s easier to accumulate followers. However, please be realistic with yourself. One million Twitter followers in 24 hours was a snap for Charlie Sheen, but it ain’t gonna be for someone as level-headed as you.
4. Create a definite plan for carrying out your desire. Begin at once, whether you are ready or not, to put this plan into action. As my business coach, Gina DeVee, always tells me, “Done is better than perfect.”
5. Write out a clear, concise statement of the amount of followers you intend to acquire. Write down the time frame. State what you intend to give in return…in writing, and describe the plan through which you intend to build them. When you write them ALL down, you are making it real for yourself, and defining and refining your plan.
6. Pin your statement in a place of prominence in your room or office. Read it in the morning and in the evening. See yourself already having the followers and what it will be like to serve them and share with them your talents. Imagine how they will react when their lives are better because you helped them.
Now go turn your burning desire for followers into a legion of first followers for you. And get nuts like dancing guy…’cause that’s when the fun begins.
This entry was posted on Friday, June 3rd, 2011 at 8:00 am and is filed under Advice, Coaching, Facebook, goals, marketing, social media, Social Networks, Twitter, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
3 Responses to “Six Steps To Make Your Desire For Followers A Reality”
Wes Davenport Says:
I love how you placed what to give in return for a follow so early in the process. Focusing on providing value to followers should be a core concept in any social media plan.
Thanks for the insights,
Thanks, Wes. Taylor actually didn’t write this post, and she actually just started her own new blog over at http://taylorvick.wordpress.com/ I’m sure she’d love to see you there.
I’m glad you liked the second point — Determine what you will give in return. It’s so important to remember that we aren’t posting on an island (unless of course you are, and in that case, where’s my invite), and that the reason we share information is to start conversation and give back to those who are actually connecting and paying attention to what we say. What are you giving in return?
My apologies on the mix-up!
What I personally give: I write a music marketing blog at http://wherethecircleends.wordpress.com. Musicians fight an uphill battle making a living off of their music, so I try to give them tools, concepts, and techniques to help them be successful.
The only reason I want more followers is so my posts can help more people. I don’t intend to sell a product or monetize my work there. Plus, more followers and more conversation leads to a better quality of work and understanding.