StandUP. StandOUT. Rake It In.: A 6-week private course for the writing community

A six-week course for writers who want to make a difference, make their mark, and make a damn-good living.

You know you were put on this planet to bring all the worlds, stories and characters in your head and heart to life on the pages of books. You know that because the thought of not writing stories gives you anxiety and heart palpitations, reaching for a pint of Haagen Daas and your favorite comforter to hide under.

You know there are readers out there who need those fantasies, lessons, besties and book boyfriends in their lives to escape… or to connect.

You know all of that but you’re stuck. You haven’t been able to move the needle in awhile, if at all, and you’re wondering if maybe you were really meant to be a writer or if you’re going to be able to keep up in 2015 with all the changes.

Here’s a quick checklist. Take a look. Do you find yourself checking any of these off?

___ Your online marketing isn’t working like it used to.

___ Your social networks aren’t working together to find new fans.

___ You feel like you’re talking to the same people over and over.

___ You feel like you’re only reaching your fellow authors and friends instead of the right audience.

___ You’re doing what works for other authors, but it isn’t working for you.

___ You’re not even sure what to say sometimes online, or perhaps you feel like a broken record or like you’re begging for sales.

___ You know your book(s) would inspire and captivate the reader…but you can’t seem to grow your sales.

___ You don’t know how to keep interest in you and your books between releases.

___ You know social media and talking to your audience is important, but you can barely find the time to write, much less be online for hours on end.

___ Your sales drop between books, but you want to do this for a living and need for your sales to be consistent or better yet — increase.

___ Your sales have dramatically dropped due to new delivery systems and customer options (KDP Unlimited), and you don’t know how to make up for the loss.

___ You feel overwhelmed because it’s becoming harder and harder to find and KEEP loyal fans when new authors are flooding the market every day.

___ You feel massive pressure to deliver more books faster but at higher quality than ever before just so you can stay relevant and not forgotten by your readers.

___ The strain is taking its toll on  your relationships, on your physical well-being and on your mental and spiritual strength. You want to take a break and get back to writing for fun, but you feel like if you stop, even for a short time, you’ll get left behind.

___ You want to be able to live your life as a full-time writer, traveling to signings, conferences, and speaking events. You want more freedom to travel, inspire your children, impress your spouse or family and live the life you know you were meant to live.

Any of these sound familiar?

Then join me, Janet Wallace, and other fellow writers for a six week course that can set the tone for a positive, healthy and results-driven 2015 for you and your writing career.

Let go of the “backup plan.” It’s time to burn the boats and stop looking behind you. It’s time to forge ahead with your talents and share them with the right people so that you can inspire, share and grow. It’s time for you to put all the missing pieces together FOR GOOD, so that you can make the income you need and have the confidence and knowledge to know that you can do so again and again.

I’ll be hosting two live calls per week — one focused solely on the business of being an author and how to increase your fans and sales though inspired marketing and brand influence; the second call of the week will be focused entirely on mindset — we will examine your relationship with money, time, yourself, your environment, your community and how you can turn fear into fuel to set your life ablaze. Because, the bottom line is, if your mind isn’t in the right place, none of the marketing stuff will stick. #Truth

✓ Learn how to design the impactful brand, platform and life you desire through the power of knowing what it is you want, what you believe in and why.

 Discover the secret few truly know about how you can really stand out online & in life.

 Understand how and when to find, lift, and share your voice through captivating content – whether it’s simply a status update, or prose, video and photos that create the NOT BORING story of you, your books and how you can help others.

 Walk away each and every call with actionable items that you can implement NOW for your authorly life that helps you use your powers for good AND still build your bank account. Get your spiritual and mental self in alignment with the business needs of you and your family.

 Take advantage of a Social Deviant whose 20 years in the marketing, promotions, live event, digital, advertising and entertainment worlds landed her multi-six and seven-figure creative clients, C-level contacts, A-List authors…and free booze (that’s me, in case you were wondering).

 Get access for life to a private Facebook group to share, ask questions, and collaborate.

Just as you become a better writer with every book you release, mastery takes compulsive, habitual, repetitive passion. You taking this class shows your commitment to your long-term mastery.

This IS your chance to turn “I can’t” into iconic for you.

You’ll finally “get it.” You’ll understand how to create a powerful brand, voice and message that builds on itself over and over.

You will understand how to truly grow your community, and have fun doing it.

And what I promise you is this — I will shoot straight. I will explain, to the best of my ability, the formula for making this happen. I will answer every question with open ears and open heart.

You will get a 12-week course created to get you immediate results with long-term impact on your mindset and future packed into six weeks for better retention and quicker results with an experienced live coach who is with you every step of the way.

You pay only $397.

 * all calls are recorded for replay   Or grab the VIP Package to secure private strategy and coaching with me, Janet Wallace. In addition to the group tele-class, you’ll get three, 30-minute private calls where I will answer your specific questions. I will help you generate customized ideas for your author platform or book launch. I will help you kick your excuses to the curb so you can crank up your awesome. If you want the group tele-class + the private calls upgrade, click the button below, and you’ll only pay $597.



But wait, you wanna know the class schedule and content, right? Class schedule and content is as follows. 


Monday Mindset, Feb, 2nd • 9 AM Central Make Peace with your Desires — Is it bad for you to want what you want? Do you feel guilty for going after your dream of being a writer? Should you get a better paying job and take care of yourself and/or your family instead? This call will give you the warts-and-all truth about the road you are choosing to take…or not. *****DESIRE infographic included in class materials*****

Thursday Marketing, Feb. 5th • 12 PM Central The Power of a Personal Manifesto in Directing and building your movement — I’ll walk you through my popular and massively successful formula for creating a manifesto that attracts raving fans and immediately impacts your influence and online marketing effectiveness.


Monday Mindset, February 9th • 9 AM Central Your Money Mindset — What is your relationship like with money? What beliefs are truly your own, and which are the ones passed down from parents and friends? On this call, you’ll learn how to create a healthy relationship with money and discover how it’s more important than a well-sculpted book boyfriend to your happily ever after. *****PERSONAL EVALUATION OF YOUR WEALTH CONSCIOUSNESS included in class materials.*****

Thursday Marketing, Feb. 12th • 12 PM Central Lessons in Leadership & Movement Marketing: How to use your manifesto to empower and influence others into action not “for” you, but “with” you to grow your movement, influence and your income.


Monday Mindset, Feb. 16th • 9 AM Central Your Relationship with Time — Discover the relationship between time and energy, kick procrastination and perfectionism in the shins and blast forward with your writing goals. I’ll share the insight, skills and tips you need to master time. You’ll have more time to write, for marketing and for fun.

Thursday Marketing, Feb. 19th • 12 PM Central Ideal Buyer Breakdown — Want to zero in on who will really buy your books? Want to know who will talk about you and your books all over the interwebs with no incentives necessary? Don’t miss this class, where I’ll teach you the formula for tapping the golden market for YOU. *****IDEAL BUYER/FAN DOSSIER Included in class materials ******


Monday Mindset, Feb. 23rd • 9 AM Central What’s Your GratiTude? — This call focuses on your gratitude meter. How in tune with gratitude are you? You’d be surprised the baggae people carry around about this topic. Do you harbor secret guilt, shame or mistrust of graciousness and thanks? Find out in this class how to surrender, trust and pay forward your blessings. It will blow your mind how this one simple mindset adjustment can skyrocket you to abundance.

Thursday Marketing, Feb. 26th • 12 PM Central Sexy as Hell Social Media Marketing — If your social media isn’t working for you like it used to or like you know it should, this class module is for you! How do you build followers for multiple genres? How do you create a cohesive, fun and out-of-the-box campaign for your books that targets your ideal audience without busting your budget or spending 20 hours a day online? How do you create unique content that converts browsers to repeat buyers of your books? Tune in because I’ll be sharing how your approach to social media might not be enough, and how to easily remedy that based on a simple check list and process.


Monday Mindset, March 2nd • 9 AM Central The Importance of Self-care to your Success — This call may be one of the most vital in this entire program. What version of YOU are you showing your partner, family, friends, kids? The drained martyr who sacrifices her blood, sweat & tears for table scraps or the graceful, empowered woman who knows the importance of balance in creating the life of your dreams. On this call, you’ll learn the power of “yes,” and the power of “no,” the myth of work-life balance, and how to be the role model you want to be for your kids, loved ones and others out there who wish to follow your lead.

Thursday Marketing, March 5th • 12 PM Central Visibility & Influence  — This is probably one of the BIGGEST areas of struggle for the often shy writers. On this call you’ll learn how to elevate your status from invisible wallflower to leader of your genre’s pack. You’ll discover the secret to building confidence and creating an author brand that wows your crowd. I’ll share with you Social Marketing Content that you can easily create that will catapult you into the hearts of your tribe.


Monday Mindset, March 9th• 9 AM Central How to Keep Your Motivation, Thoughts & Energy UP…every day — In this final mindset call I’ll share with you how to keep the good times rolling well beyond the end of the course. I’ll share revealing, fun and practical ways to turn the intangible dream into your real life. You’ll walk away knowing how to destroy the doubt demons, recognize your own BS, and keep your spirits and head high.

Thursday Marketing, March 12th • 12 PM Central The Power of Tribe to Thrive —  I will share with you the final community-building puzzle piece you need for dream life-building massive success — the right ways to empower and connect with your audience, how to ask for the support you need, how to give the right value back to them, and how to silence forever that little voice in your head that screams “Run before they discover you’re a fraud!” In addition, I’ll answer the questions: “What do I do when I’m criticized, when I get bad reviews, or get hit with online negativity?”


All of this for only $397. That breaks down to about $9.45 per day for education, inspiration, community and access to materials — everything you need to know to make your business and life work for you instead of you pushing and pulling and struggling to just “get by.”

  Or grab the VIP Package to secure private strategy and coaching with me, Janet Wallace. In addition to the group tele-class, you’ll get three, 30-minute private calls where I will answer your specific questions. I will help you generate customized ideas for your author platform or book launch. I will help you kick your excuses to the curb so you can crank up your awesome. If you want the group tele-class + the private calls upgrade, click the button below. ONLY $597


janet_headshot_front_2014jpgSerial entrepreneur, Janet Wallace is the founder of several thriving ventures: Social Deviants, a social marketing company that helps creative entrepreneurs build online business platforms that profit; utopYA, an annual writing conference and awards ceremony that nurture and celebrate writers of young adult and new adult fiction; and Next Chapter Writers Retreat, invitation-only retreats for best-selling authors looking to breakthrough the next barrier in their career. Janet has a passion for people, books, and dark chocolate-covered almonds. She uses her expertise to help clients grow powerful communities and create top-of-mind brand recognition and authority. She hosts events and speaks regularly to local, national and international groups about how to effectively attract raving fans, loyal clients and increase sales while building businesses of purpose using your powers for good. Previously a brand strategist for a London-based, award-winning agency, Janet has worked directly with clients such as ooVoo, Oxygen Women’s Television, Film4/Channel4 London, Elle magazine, Gina DeVee, and Jen Sincero, to name a few. She has also been an adjunct professor at Middle Tennessee State University where she lectured on Social Media for Authors. She is currently on the board of women’s entrepreneurship group, Allies in Biz, and lives in Nashville with her husband, two children, two Shepherd-lab mixes, and one American Curl cat. Oh, and now the boy wants a pig…only in Nashville. 

headshot-1.1“Stepping out of one’s comfort zone can be paralyzing, especially for introverted authors. The StandUP Indies class helped me hugely with this. Marketing is the last thing I want to do, but the Thursday marketing calls challenged me to step out of my box. Since the class ended I’ve not only been more active on social media, I’ve done two author presentations and a radio interview. I had a great time doing them and want to do more now! 
The Monday morning mindset calls…oh my goodness! They set the tone for my week. I ended the hour (which always went way too fast) feeling confident and feeling that my life was more in harmony. They validated my belief that not only does my writing have value, taking time to care for myself – mentally, spiritually, and physically – is not frivolous. It’s crucial for being able to achieve the goals I want to achieve.”
~ Shawn McGuire, author
dsc_0089“Working on a career (no matter what it is) means a marathon instead of a sprint. I’m glad to say that the StandUP course helped me see that as well as learn how to set goals for myself. It is truly an investment in yourself! Janet gave us great ideas on how to reach new customers, as well as strengthen relationships with old ones. The mindset calls made a much bigger impact than I ever expected, which allowed me to think about what I truly wanted out of my career and how to stay sane doing it. If you’re feeling a little lost or overwhelmed, this course is a great way to not only get motivated, but get inspired, too.” ~ Liz C. Long, author

523810_420790687964474_594804907_n“The swift kick out of the paused comfort zone was exactly what I needed. 
I think I made more progress in the six hours after the call than i did the last year of ‘perfecting.'” ~ Mindy Ruiz, author
stacie_wilson“I have to tell you that yesterdays call Rocked. My. World.  In a huge way.  There was a time that I understood some of the things that we discussed and practiced it.  I felt gratitude for the things in my life and more wonderful things kept happening.  Last summer was a perfect example of that with everything that started happening with my desire to be a writer and use my voice.  Shortly after that, I lost sight of my gratitude.  Life had been beating me down and I hadn’t even realized until yesterday just how much I was allowing that to block me.  I was saying ‘I can’t’ on an almost daily basis rather than ‘How can I?’  I couldn’t figure out why I was struggling with my manifesto and putting on paper what I really want.  After the call yesterday I figured it out.  My fear over losing more than I thought I already had was blocking me.  My fear over not being “allowed” to have my deepest dreams and desires was paralyzing me.  I stayed up late last night mulling it all over and it wasn’t easy.  I had to really face the person I was allowing myself to be, a shell of the real me that had taken over. So, the point of all this is: Thank you for your message.  Thank you for sharing your passion and knowledge.  Thank you for being part of the catalyst that is lighting a fire back under me.  For the first time in a very long time I feel like I am waking up and daring to dream again.  For that, I am extremely grateful. ” ~ Stacie Wilson, author of MYST