Posts Tagged ‘copywriting’
How Copywriters Can Make You More Money: An Interview with Lisa Rothstein

Thursday, January 26th, 2012

WARNING: I am a convert when it comes to hiring a copywriter….and you know how zealous converts can be. I was so resistant for so long. I just didn’t think I needed one. I am a good writer. Not only is my degree in journalism, but I’ve been in the marketing and advertising industry myself for decades, so why would I hire someone to do what I can do and have done for others?

Boy oh boy, were my eyes opened. In full disclosure, I am a client of Lisa Rothstein’s. This Madison Avenue copy diva gone rogue for the betterment of entrepreneurs everywhere showed me the light. It was another one of those V-8 moments when I was like “Of course I shouldn’t be performing surgery on myself.” Coaches, copywriters, dentists, personal trainers — they see things that you can not because they are able to step back and see the whole picture.

In this interview with Rothstein:

  • You will learn how copywriting for entrepreneurs is different than writing for the big brands on Madison Ave, as well as how they are similar.
  • You’ll discover the strategies necessary in seamlessly connecting the dots between your sales pages and your other marketing channels.
  • You’ll also hear how important it is to work with a copywriter in creating and maintaining your authentic voice on your websites, sales pages, solo mailers and much more.

A graduate of Brown University, Lisa Rothstein started her career as a copywriter at Young & Rubicam, and eventually became SVP/Associate Creative Director at Lintas NY and in Paris, where her clients included IBM, Hanes, Johnson & Johnson and Bacardi. Since 2004, she has worked with both corporate clients and creative entrepreneurs on refining and articulating their message.

Rothstein has graciously extended her “30-minutes on Madison Ave.” consultation to you. Head over here for your strategy session. Find out more about Lisa Rothstein at

Have you worked with a copywriter yet? If so, what was your experience like? If not, do you think you will or want to? Let me know in the comments.

Tags: ad copy, copywriting, madison ave
Posted in Advertising, brand, marketing, writing | No Comments »

Success, Greatness and What’s Going to Matter in 2012: Expert Interview with Michelle Salater

Wednesday, December 14th, 2011

The universe has been kind enough to plop awesome people smack down in my path this year. One of those people is Michelle Salater. As CEO of Sūmèr, LLC, Salater has become known as THE blogging for business expert. She has doubled profits of her copywriting and marketing business every year for the past three years, and shows no signs of slowing down. In this fun interview, Salater shares the formula for her success, why she’s a war zone junky, the books and people who have had the biggest impact on her in 2011 and her theory on what’s going to matter to your business in 2012.

Below the video, there’s a free offer from Salater and Sūmèr, as well as the list of books she mentions in the interview. Let me know in the comments what you think about the interview.

For Social Deviants readers and fans, Salater is offering a complimentary audio download of Create Online Content That Sells and a free report in which you’ll learn 5 Secrets for Creating Web Copy That Will Increase Sales and Double Profits for Your Business.

The following is a list of the books mentioned in the interview. All but one are affiliate links. I highly suggest you read, then re-read these books to make the most of your life and your business.

You Too Can Be Prosperous

In the Zone

Good to Great by Jim Collins

Improving Performance: How to Manage White Space in the Organization Chart

Your Erroneous Zones by Wayne Dyer

201 Great Ideas for Your Small Business

Think Big & Kick Ass by Donald Trump

And here are the men who have had an impact on Salater over the years:

David Neagle

Brian Solis

Tags: best of 2011, blogging for business, branding, brian solis, copywriting, david neagle, expert interview, hedgehog concept, michelle salater, storytelling, written by sumer
Posted in Advice, blogging, brand, marketing | No Comments »