Posts Tagged ‘google’
Facebook Ads Work!

Monday, September 20th, 2010

Dear Non-believers,

As a marketer and advertiser, I must inform you about the joys of using advertising like Facebook Ads and Google’s AdWords. Unlike print media, TV or radio, Facebook Ads and AdWords give you the ability to directly target a specific audience. It is truly a marketers dream come true! No more do you have to wonder if your message is getting seen by the right people, or if anyone is even paying attention to you ads.

With Facebook and Google’s platforms easily accessible to advertisers and marketers, not only can you pinpoint the audience you are trying to reach, but you can also see how many people clicked through, joined your page, and (if you have your Google Analytics funnels set up properly) when a consumer purchases what you’re selling. I know what you’re thinking – it can’t be true! But it is. I can testify to you that on the ad campaigns I’ve worked on, I’ve seen up to a 400% increase in “fans” on Facebook in 24-hours. I’ve also seen sales increase by 25-30% in 24-hours. Now THAT’s results!

The best part is, you can monitor the results of your campaigns hourly. If you notice one ad picking up while the others are lacking, you can evaluate the differences, adjust the campaigns, and see virtually instant results.

I have noticed that you should wait until one 24-hour cycle is completed. As indicated by recent research, most Facebook users in the USA use the platform between 7pm EST-12pm EST. Therefore, if you change the ad during the day you may not see results until that night. There are also days where Facebook use peaks – so be on the lookout for events (think Olympics, VMAs, etc.) that promote using Facebook that might affect your results.

Sadly, I’m not getting paid by anyone to tell you the good news. I’m just the messenger. If you do decide to move forward with Facebook and/or Google advertising, I wish you the best of luck. I look forward to hearing about your endeavors and successes!

Best wishes,

Taylor Vick
Your Social Deviant

Tags: advertising, AdWords, Facebook, google, marketing, online advertising, results
Posted in Advertising, Advice, Facebook, google, marketing, social media, Social Networks | No Comments »

How Gmail is Going All Skype-like

Wednesday, August 25th, 2010

If you logged into your Gmail acount lately you’ve seen the pop-up window that introduces you to the newest Gmail feature– making calls to land and mobile lines from within the application.

From the site:

How does this work?
You can now place calls to landline and mobile phones from within Gmail. Just dial any phone number and you’ll be connected. Learn more.

Calls to the U.S. and Canada are free in 2010. International calls are billed at our insanely low rates.

You can call Afghanistan for $.27 a minute or Zimbabwe for the premium price of $.46 a minute, and some rates are as low as $.02 a minute. Not bad.

Have you tried it yet? How does it compare to Skype?

Tags: google, networking, skype, technology
Posted in technology | No Comments »