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Success, Greatness and What’s Going to Matter in 2012: Expert Interview with Michelle Salater

Wednesday, December 14th, 2011

The universe has been kind enough to plop awesome people smack down in my path this year. One of those people is Michelle Salater. As CEO of Sūmèr, LLC, Salater has become known as THE blogging for business expert. She has doubled profits of her copywriting and marketing business every year for the past three years, and shows no signs of slowing down. In this fun interview, Salater shares the formula for her success, why she’s a war zone junky, the books and people who have had the biggest impact on her in 2011 and her theory on what’s going to matter to your business in 2012.

Below the video, there’s a free offer from Salater and Sūmèr, as well as the list of books she mentions in the interview. Let me know in the comments what you think about the interview.

For Social Deviants readers and fans, Salater is offering a complimentary audio download of Create Online Content That Sells and a free report in which you’ll learn 5 Secrets for Creating Web Copy That Will Increase Sales and Double Profits for Your Business.

The following is a list of the books mentioned in the interview. All but one are affiliate links. I highly suggest you read, then re-read these books to make the most of your life and your business.

You Too Can Be Prosperous

In the Zone

Good to Great by Jim Collins

Improving Performance: How to Manage White Space in the Organization Chart

Your Erroneous Zones by Wayne Dyer

201 Great Ideas for Your Small Business

Think Big & Kick Ass by Donald Trump

And here are the men who have had an impact on Salater over the years:

David Neagle

Brian Solis

Tags: best of 2011, blogging for business, branding, brian solis, copywriting, david neagle, expert interview, hedgehog concept, michelle salater, storytelling, written by sumer
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