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Three Memorial Day Lessons for Social Media

Monday, May 30th, 2011

An American town and its way of life, Southington, Conn. The Memorial Day parade moving down the main street. The small number of spectators is accounted for by the fact that the town's war factories did not close. The town hall is in the left foreground.If you have signed up for my Coffee & Convo free call series, then you have already read two newsletters recently that talk about Memorial Day. One of our most important holidays, Memorial Day is a remembrance and a celebration of the brave men and women, members of our friends and family, ancestors and pioneers, who have put a purpose bigger than themselves first. (more…)

Tags: marketing, memorial day, tribes
Posted in Advice, marketing, social media, writing | No Comments »

Facebook Ads Work!

Monday, September 20th, 2010

Dear Non-believers,

As a marketer and advertiser, I must inform you about the joys of using advertising like Facebook Ads and Google’s AdWords. Unlike print media, TV or radio, Facebook Ads and AdWords give you the ability to directly target a specific audience. It is truly a marketers dream come true! No more do you have to wonder if your message is getting seen by the right people, or if anyone is even paying attention to you ads.

With Facebook and Google’s platforms easily accessible to advertisers and marketers, not only can you pinpoint the audience you are trying to reach, but you can also see how many people clicked through, joined your page, and (if you have your Google Analytics funnels set up properly) when a consumer purchases what you’re selling. I know what you’re thinking – it can’t be true! But it is. I can testify to you that on the ad campaigns I’ve worked on, I’ve seen up to a 400% increase in “fans” on Facebook in 24-hours. I’ve also seen sales increase by 25-30% in 24-hours. Now THAT’s results!

The best part is, you can monitor the results of your campaigns hourly. If you notice one ad picking up while the others are lacking, you can evaluate the differences, adjust the campaigns, and see virtually instant results.

I have noticed that you should wait until one 24-hour cycle is completed. As indicated by recent research, most Facebook users in the USA use the platform between 7pm EST-12pm EST. Therefore, if you change the ad during the day you may not see results until that night. There are also days where Facebook use peaks – so be on the lookout for events (think Olympics, VMAs, etc.) that promote using Facebook that might affect your results.

Sadly, I’m not getting paid by anyone to tell you the good news. I’m just the messenger. If you do decide to move forward with Facebook and/or Google advertising, I wish you the best of luck. I look forward to hearing about your endeavors and successes!

Best wishes,

Taylor Vick
Your Social Deviant

Tags: advertising, AdWords, Facebook, google, marketing, online advertising, results
Posted in Advertising, Advice, Facebook, google, marketing, social media, Social Networks | No Comments »