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SD Expert Interview: Personal Branding Expert, Christina Morassi

Monday, September 24th, 2012

Mad Scientist or Synergistic Career Alchemist? You decide in this fun and extremely informative interview with the vibrant Christina Morassi.

Christina has risen from being the unique “heartshot photographer” to a leader of women seeking to put all of their gifts together into their own unique Ecstatic Brand in record time. She has created a multi-six figure business in just a couple of years, and has had a blast doing it.

Watch the video to learn:

* how body and movement play a role in your business

* how to put an end to struggling to find your niche

* how to easily make money with a small list

* how social media played a role in Christina’s multi-six figure success

* how to live on brand with Transmission Marketing

* how Christina created her own Ecstatic Brand and how you can too!

[while my audio is on the loud side, Christina’s is a bit more subdued. Please adjust your audio accordingly]

Visit http://YourEcstaticBrand.com/janet to find out about Christina’s free call series on how to create your own ecstatic brand.

 

Tags: business niche, list building, online marketing, personal branding
Posted in brand, entrepreneur, marketing | No Comments »

How to Sell Using Social Media

Wednesday, December 21st, 2011

jack and the beanstalkThere are a few great folks out there creating wonderful, valuable information about Facebook ads, video and other tools. HOWEVER, there are also a bunch of hacks out there who so desperately want to “break six figures,” that they plug-in a formula:

  • Create sales page with video that doesn’t tell you how long you’ll have to sit in front of it. These make me want to pull my eyelids off.
  • Said video contains all text with their long, drawn-out voice over introduction of what they are going to tell you, of the big secret they are going to reveal, “but first” they have to feed you more of the introduction to get you on the hook. This is the part where it looks and sounds like they took a class on “How to Sell” that they found on the back of a cereal box. It’s desperate and frustrating. Get to the point already.
  • or the video is of them talking at you like you’re eight years old telling you that you won’t be able to succeed without their “secret” formula – that your business will be crippled without what they know. Crippled? Really? Is it the cure for Polio?
  • Then you have to opt-in or cough up cash for the “real” information.

If you’re like me, I always feel like I need to take a shower after I listen to most of it. These people don’t care about you. They want you to buy their product so they can be a success story for their business coach.

Some of these folks won’t even be around in a year or they’ll be repackaging the same stuff with a different bow because they haven’t really found their passion and believed they could make money from that yet. They’ve hopped on the bandwagon and are going to ride it into the ground.

It’s funny because most of this information, I give away for FREE every week on my Coffee & Convo marketing calls. Not only do I give it away for free, but I customize the content based on your specific question. I dig in and deliver a solution to your problem. Does that make me the schmuck for not cashing in on you…or does that make you the schmuck for buying into the hype?

Confession time: I’ve been there. I was guilty of believing some of these people when I first started out, too. It didn’t take me long, though, to realize that I knew WAY more (not a little more, but boatloads) about social marketing and the tools than most of these cats. It seemed I just chose to deliver my content a little more in my comfort zone. My job is to make sure that you are armed. I feel called to make sure that you know exactly what will boost your business, so that you can do what you love instead of feeling like you need to take another magic webinar that will solve your business’ money woes.

Here’s the deal – the minute you become an expert is when you stop buying more programs and opting into more webinars, and start doing and owning this knowledge. If you know that you don’t know something, ask me or friends. That’s what social media is for — personal referrals. If I can’t answer your question, or if I’m not what you need, I will point you in the right direction.

With all that said, the fact remains — you’re here to make money. So am I. Don’t hide behind it like you have some magic beans that will sprout wealth for customers. Be honest. Be of value. Be of service. And for crying outloud, don’t sell people information that is available for free if they simply searched Google or YouTube.

Where does your REAL expertise lie? THAT’s where the money is.

People do not hire me because I know about social media. Some of them think they do, though. They don’t hire me simply because I can show them how to create an ad in Facebook. The truth is that people hire me because I am the right teacher for them or because of my ideas, our rapport, because of my experience or background, and most importantly — because of the results they get.

So how do you sell using social media?

1. You don’t sell. You share useful information. You are helpful and friendly. Scott Stratten, the awesome (I’m pretty sure that’s an official title) built his stellar Twitter reputation and following not by selling. GASP! Nope. He got to know people first. In fact, if I’m not mistaken, he listened and chatted with his market (which he would NEVER call that) for six months before ever creating a program or asking people to buy it. You can guess what happened when he finally did create his bootcamp back in the day — it sold like gangbusters. Not only that, people were talking about it and sharing it all over christendom. Why? Because he listened to them. He heard what they needed. He developed a product that fit, and because he wasn’t always selling.

2. You don’t sell. “You give people opportunities to buy.” I learned that from Jason Falls back in 2008. Conversation leads to discovery of needs. Then you can offer solutions to problems.

3. Custom packages. Create the right container for client. This goes back to listening first. When you are so in tune with your target market, you will be able to create the right programs, packages, books, etc. that fit like a glove. What this does not mean — I’m not saying that you should change a 3-month package to a one-month one because one of your potential clients would like to “try you on” first. Nope. That’s definitely not what I’m saying. This is customizing based on your experience and knowledge of the problems and the right solutions needed. You know how much time and knowledge your clients will need. If it takes three months, then it does. However, within each working relationship, you’ll know that your client already has a great grasp on X, so you decide to concentrate on Y for the maximum benefit. It isn’t “cookie cutter” solutions.

4. Share your story to find kindred spirits. Story telling will become even more important in 2012. Your story and the experiences that make up you, will help you find your ideal clients. In turn, your clients’ stories will be of utmost importance in progressing the relationship and business. Master your story. Every day. Look and listen for the new pieces that fill it out and enhance you and your business.

5. Remember that your mission is bigger than you. Get out of your own way. Selling sucks. It does. That’s why you shouldn’t do it. It smells funny and no one likes it. However, the reason you wrote that book, created that product, developed that microchip, produced that movie was because you knew it would help people — entertain them, solve problems, make life better. Remember that and you aren’t selling anything. You are serving.

6. Be mindful of your target audience at all times. I’ve pretty much said this in every point made so far. Know who it is you want to do business with. Listen to them every single day in multiple ways. Ask questions. Do not, in the heat of the moment, create a program because you happen to like it. Make sure it’s the RIGHT product, program or service for your audience and speak their language. Not yours. No one really cares what awards you have.

7. Be honest. Admit that you’re there to make money. Be real. Be the best version of yourself. Social media and branding is really like charm school. It’s the version of you that you would be proud of your grandparent seeing. It doesn’t mean you’re hiding anything. It just means you know netiquette  101.

I could add more here, but I think I’ve gotten my point across. For true leadership and growth, it’s about relationships, service and trust.

Tags: internet sales, online marketing
Posted in Advice, How to, marketing, social media, Social Networks, Start-up/Entrepreneur | No Comments »

The 7 Habits of Highly Effective Social Media Campaigns: Powerful Lessons in Interpersonal Online Exchange

Tuesday, July 5th, 2011

7habitsI’ve been listening to the unabridged audiobook version of The 7 Habits of Highly Effective People read by the author himself, Stephen R. Covey. It’s a remarkable guidebook and collection of insights, stories, examples and anecdotes that really could “change your life.” It struck me as I was listening, though, that these same principles could and should be put into our online business and social media practices as in every fiber of our being.

With that in mind, here’s my take on the book and how I think you should approach your social media goals and interpersonal relationships:

Habit 1: Be Proactive

If you’re operating from the perspective of “Build a Facebook Page and they will come,” get that out of your noggin right now. Just remember that regardless of whether or not you take initiative online to build relationships, you are responsible for your own success or failure — not your followers, and not your employees. You must lead with your principles and find the right audience that is in alignment with them.

Habit 2: Begin With the End in Mind

Know what you want out of your online campaign. Is it increased number of followers? If so, how many? Be specific. Is it 10 new leads this month? Is it two new speaking engagements? Is it international expansion? Knowing exactly where you want to end up will help define the path to getting there.

Habit 3: Put First Things First

Plan, prioritize, and execute your day’s, your week’s and your month’s tasks based on importance rather than urgency. Evaluate where your efforts best exemplify the desired goals laid out in Habit 2. This will show you where you need to be spending the majority of your time and energy during the campaign and whether your tasks are valuable to you and others in accomplishing the end result.

Habit 4: Think “Win-Win”

Genuinely strive for mutually beneficial results for both you and your audience. Don’t get short-sighted by your short-term goals. Remember that understanding and respect for your audience, clients and customers will pay off in the long run way better than a short-term gain for yourself.

Habit 5: Seek First to Understand, Then to be Understood

Another way of saying this is, “Be interested…and you’ll be more interesting.” Learn to listen first before you broadcast online. Set up saved searches on Twitter, create Google alerts using keywords and phrases where you can answer a call for help, ask provocative questions on Facebook that try to get to the heart of an underlying pain point your audience might have.

Habit 6: Synergize

Combine the strengths of people with positive influence, not only within your organization, but online, as well. Encourage comments, thoughts, differing opinions. The idea is for all of us to get smarter, happier and more abundant together. Lead by example by being open to outside influence and by supporting teamwork internally and externally — encourage your followers to seek each other out…not just you…to help lift us all.

Habit 7: Sharpen the Saw

Balance, renew and re-evaluate your resources, your efforts, your goals and where you’re directing your energy often in order to maintain alignment of your mission, and to create sustainable and beneficial relationships and service.

Tags: 7 habits of highly effective people, online marketing, personal growth, social media campaigns, stephen covey
Posted in Advice, Coaching, Facebook, goals, marketing, social media, Social Networks, Twitter | No Comments »