Posts Tagged ‘social deviants’
What a Contest Can Teach You about Your Beliefs, Your Business and Your Audience

Wednesday, January 4th, 2012

In early December I launched my new web site. The video on the home page was extremely well-received. I got emails, posts, shares and calls about it. I wrote a post about that here.

It inspired me to create a contest for my audience. It was a challenge to them — Create a video stating what you believe and post it to the Social Deviants Facebook page and you can win a half-day intensive with me.

Here’s what I learned from the “What I Believe” contest:

1. Weight Watchers is now doing a very similar ad campaign. What can I say, I’m a trendsetter 😉 What’s more likely, is that brands are catching on to the importance of beliefs in accomplishing goals, finding like-minded friends and followers and in telling a story that can change one’s world…if not the world.

2. Figuring out what you truly believe can be a challenge. When was the last time you had to speak up about what you believe? Outside of politics-charged forums, we rarely sit down with ourselves and truly think about what it is we believe — about life, parenting, friendship, business, health, money or spirituality. When someone (me) challenges you to declare what you believe in under three minutes, you think “hey, it’s less than three minutes, how hard can it be?” Then you sit down in front of the video camera and come up blank.

Writing out and prioritizing what you believe, especially in this context of growing your business, is essential. I have heard from almost everyone who made a video about how this really helped them get clarity in their lives and businesses.

3. Putting your beliefs out there on video and on the internet can be scary. There is a HUGE visibility piece that comes from taking a stand and making your move on the internet. What if someone doesn’t agree with you? What if they hassle you online? How will you defend yourself? What if no one likes you?

Here’s my response to those questions: Check your ego at the door. Remember that the gifts you were given aren’t for you — they are for others. When you make service of others your priority, you care little about needing to be liked and more about needing to help those in need. Also, like attracts like. Yes, there are goons out there who like to complain and spread negativity, but I have noticed that most people just want to connect with others like them and feel like they are understood.

I work hand-in-hand with clients on building their online platforms, and getting comfortable on video is a big part of that for many reasons:

  • YouTube is second largest search engine
  • video has a 300% higher conversion rate than marketing without it
  • your audience wants to get to know you better to see if there’s a good fit

4. Even people with best intentions will let an opportunity pass or wait until the last minute to act. This contest was over three weeks long. It started way before the holidays. Yet almost everyone who entered waited until the last week, if not the last hours of the contest to do so. Some had technical difficulties, which could have disqualified them because they posted after the midnight deadline (but I’m a softy and let it slide…this time).

Thing is, I knew that would happen. It’s in our nature to put off until tomorrow what could be done today. I had amazing people tell me they were so excited to have the opportunity to work with me and couldn’t wait to create a video, but come crunch time, they fell short. I also knew that I would find some way to reward every single person who showed up. I was going to do something small like this blog post where I mention everyone. However, I was so moved by the videos received, everyone got their own strategy session. Don’t ya wish you’d made a video? If it’s important enough to do, it’s important enough to Do It Now.

5. Teaching goes both ways. I learn something every day from my audience. I was inspired by these lessons:

  • From Torrey Shannon: Hardships are blessings in disguise and criticism can mean you’re doing something right.
  • From Jeannie Spiro: No one should ever have to settle and it’s possible to move through fear and doubt and come out on the other side.
  • From Ellie Lara: That in addition to taking care of our carbon footprint, we must nurture a positive carbon thought print
  • From Kym Chartrand: Confidence is gorgeous and curly hair has a special power.
  • From Liz Cerami Taylor: Turning 40 is a call to action and that you should do things you’re terrified of.
  • From Diane Michel Untz: That hurt people tend to hurt people, that music is one of the most important and effective ways of healing, that those who had a rough start can still have a great finish and those who think it can’t be done should move over for those doing it.

Congratulations to Diane Michel Untz of Nashville Unleashed for submitting the winning video. And thank you to everyone who shared what they believe with me. You are truly social deviants and I look forward to your strategy sessions!

Tags: internet marketing, personal branding, social deviants, social marketing, what i believe contest
Posted in Advice, Coaching, marketing, Social Networks, youtube | 2 Comments »

Balance Is Boring (Or Balance Schmalance)

Friday, December 9th, 2011

Business experts. Health and physical coaches and trainers. Spiritual gurus. They talk about finding balance in life, work, health, family, money, etc. But seriously, what does that even mean? Really, have you ever sat with the word “balance”?  Unless you’re the woman in the photo, balance is boring.

I’m a Libra, the sign of the scales, so I always thought that I was supposed to be balanced. I see both sides to every story, and I do weigh options, but if I can confess anything, it would be that I have spent the majority of my life trying to balance my scales. One has always been weighed down heavier than the other.

It wasn’t until recently that I realized what an illusion balance is. Balance just seems to be another word for perfectionism. We always strive for it, and when we achieve it, if ever, it’s short-lived.

I call bullshit. Wanna know why? Because your innate desire for more — money, education, personal growth, love, time, family, etc. — compels you to set goals in that one area of your life where you want expansion.

If I know anything, it’s that to achieve massive results and success in any of those areas, you must FOCUS. You get single-minded about your goal, and you go for it, which means, some of the other areas of your life will take a back seat during that time of laser-focused energy.

The thing to watch out for isn’t that you’ll get out of balance. It’s that you’ll only focus on this one area of your life…forever. That’s the danger.

What you seek is harmony, not balance. Admit to yourself that you do need to “go for it” right now in your career, your exercise routine, your motherhood or where ever your heart is. Talk with loved ones about the need, desire and purpose of focusing on that area so that every one is on same page. That way you’re planning for and taking care of the lack of you in other areas as a team. If everyone is in agreement, then the accord, the harmony can be found while you focus on the one certain area of your life.

Give yourself a timeline of this laser-focused work. Otherwise you fall into the trap of leaving the rest of your life unattended or attended to by those who you should respect as your equals, but who then unwittingly become your support, and only your support.

Balance is overrated. Harmony is what you seek.

Tags: social deviants
Posted in Advice, blogging, brand, Coaching | No Comments »

Six Steps To Make Your Desire For Followers A Reality

Friday, June 3rd, 2011

Chicago fans (LOC)Before you will attract the followers you want you must know what it means to be a good follower. Derek Sivers gave a three-minute TED talk on this very subject, which received a standing ovation, so if you haven’t watched the video or read the blog post about it, do it now. (more…)

Tags: attraction marketing, social deviants, social media coach, think and grow rich
Posted in Advice, Coaching, Facebook, goals, marketing, social media, Social Networks, Twitter, writing | 3 Comments »