Three Memorial Day Lessons for Social Media
If you have signed up for my Coffee & Convo free call series, then you have already read two newsletters recently that talk about Memorial Day. One of our most important holidays, Memorial Day is a remembrance and a celebration of the brave men and women, members of our friends and family, ancestors and pioneers, who have put a purpose bigger than themselves first.
In one newsletter I mentioned the evolution of the holiday to be symbolic of the beginning of summer, and a weekend increasingly devoted to shopping with friends and family, making it all the more important that you have your summer plans in place for how your business is going to communicate with customers and clients.
In the latest newsletter, I was struck by a photo I found on Flickr from Memorial Day 1942 (pictured), that shows a small crowd for the Memorial Day parade because the factories could not close…because we were now part of World War II. The men and women were called to serve the troops in a much bigger way, and that every day, in our own ways, we have to do our part.
Today, on Memorial Day, I find even more reasons to mention it, and the lessons we can take away when looking at our marketing plans:
1. Gratitude: Say “Thank you” to the veterans who have helped to uphold our freedom whether we agree with the reasons sent into battle or not. Say “Thank you” to people who you think are strangers, but are simply those you do not know yet.
2. Tribes form under shared and similar circumstances: Troops at the front, marchers on Washington, customers in a long line together, mommy bloggers, fiction writers — you name it. People search for even the loosest of bonds to tie them to a common cause. Help them form a tight one with you and your business.
3. Remember and Celebrate: Every success, every milestone deserves tribute. Give your tribe a chance to remember your anniversaries and achievements with you, and celebrate their part in that success.
What would you add?
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Tags: marketing, memorial day, tribes
This entry was posted on Monday, May 30th, 2011 at 8:00 am and is filed under Advice, marketing, social media, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.